Hi there — I’m Sage!

I'm a content strategist with seven years of experience helping companies in complex, regulated industries turn content into measurable business results.

  • At True North Custom, a healthcare agency, I increased prospect-to-patient conversions by 36% quarter-over-quarter for major hospital systems by building tracking systems that tied content directly to outcomes. 

    Before that, at Reforge (acquired by Miro), I scaled an AI-powered content operation to 500 published pieces while significantly reducing production time with custom GPT tools.

  • And earlier at Terra, I ran a LinkedIn campaign that generated $1.8M in client pipeline in under two weeks.

The throughline across all of it is finding ways to make content do real business in spaces where the stakes are high and the messaging has to be effective. 

Going forward, I'm looking for a role where I have genuine oversight around strategy, a collaborative team around me, and room to experiment with new approaches — especially around AI.

Below are a sample of my recent projects with results. Let me know if you want to chat through them!

Epiphany by Sage Knox

A sales enablement project I led during my time at Thunderfoot, in which I helped add $1.8 million to the client’s sales pipeline in less than two weeks.

Nuture Campaign and Content Overhaul Project by Sage Knox

A massive data and content overhaul project with a tight deadline, in which I collaborated with data scientists, client management, and junior content writers to deliver the project one week ahead of schedule.

Organic Growth/AEO Project by Sage Knox

An example of a side project at Reforge, in which I partnered with growth and marketing teams to help improve organic discoverability and optimize for the emergence of AI-overviews in Google Search.

SEO Content Scaling/Organic Growth Project by Sage Knox

An overview of my accomplishments during my tenure as Digital Managing Editor at Townsquare Media.